The mood in the Sheffield Wednesday dressing room was understandably sombre and downbeat after their latest Hillsborough draw.
Despite dominating for long periods against high-flying West Bromwich Albion, Jos Luhukay's men blew a two-goal lead late on.
The Baggies, relegated from the Premier League last season, struck twice in as many minutes to deny the Owls maximum points as Chris Brunt's cross was turned in by Joey Pelupessy before Harvey Barnes scored a stunning individual goal.
Adam Reach, who broke the deadlock in spectacular fashion with a glorious long range effort, told The Star: "It was a bitterly disappointing result. It (the dressing room) was very quiet. Everyone was really upset. If anyone had come in they would have thought we had lost the game.
"That's how in control we were, especially in the first half and at the start of the second. It's something we have got to work on.
"There were no harsh words. We all knew how well we played. It was just a little bit of naivety to let the goals in. We haven't kept a clean sheet yet. There was a little bit of naivety and it's ended up costing us two goals.
"I always try to take positives, so to take a point against West Brom, who are probably going to be up there at the end of the season, shows how well we are doing. We're in a good place. If we can go to Bristol City and bring back three points, then we will have had a couple of good weeks."
Wednesday paid the price for wayward finishing and switching off defensively as WBA battled back to earn a hard-fought point.
"The plan was always to drop deep and hit them on the break, which we did in the first half," said four-goal top-scorer Reach. "We maybe lost that control a bit and attacked a little bit too early, trying to get the third goal.
"Maybe we could have slowed it down and kept the ball. But on another day we'd have seen that out 2-0.
"We let a ball go out wide and Chris Brunt's quality can just whip something in out of nowhere. That's what he did.
"Once you concede the first, West Brom players start getting confident. They start coming. Ultimately, it was a good goal by Harvey Barnes, but maybe we could have stopped him earlier in the attack. We'll learn from those mistakes."
Should the Owls have closed out the match better?
Reach said: “For the majority of the game, our game-management was good. We sat back and let them have the ball at the back.
“They weren't causing us any problems. Nando [Fernando Forestieri] had that chance to make it 3-0. I don't know if it was a little bit of a foul or it took a deflection or something. It was similar to what we did at Reading. We scored early goals and dominated. If that third goal had gone in, it would have been game over but it didn't.
“We need to learn how to really see out a game. We can take positives from the way we played. We matched West Brom for most of the game. In fact, we played better than them for most of the game. But we're disappointed to concede twice.”
Reach's 24th minute blockbuster put Wednesday ahead. His peach of a 30 yard strike came just five days after his goal of the season contender at home to Leeds United.
"Josh [Onomah] did really well in the corner,” he said. “I remember he played it back inside and I knocked it out of my feet with my first touch. it just opened up and I thought again 'why not?' If you don't shoot, you can't score.
"I caught it really sweet and it was always swerving away from the goalkeeper and thankfully it went into the top corner.
"I'm really pleased to score again and it is particularly nice to do it at Hillsborough.”
After back-to-back Hillsborough draws, Wednesday head to 10th-placed Bristol City on Sunday. It is the final fixture before the second international break.
Reach said: "This team, we can always dust ourselves down.
"We have another game coming up. That's the nice thing about the Championship. Yes, you can have games every three days, but at least it gives you a quick chance to put things right. We've had some really good results away from home in the last few weeks. Bristol City ... we can go there, do a job on them and hopefully bring back three points.”