He arrived at Hillsborough as an unknown quantity - no skeletons in the closet, from a football perspective anyway, no crazy stories of mismanagement, no financial irregularities, no google-translated tales of attempts to get his son a game up front...
This was Dejphon Chansiri’s first foray into football and when he hitched up at S6 there appeared a reasonably quiet, unassuming man, handed the reins by Milan Mandaric - which in itself brought with it a semblance of trust - and without the boombastic nature of some overseas owners.
Slowly, though, after getting his feet under the table, Chansiri began to wield his influence - the new football committee, out of the blue, was the first step and from there you could sense that the, almost, shy impression he had originally protrayed was being stripped away.
That ‘shyness’ disappeared completely when he put his name on the front of Sheffield Wednesday’s shirts.
Now, he has fired his biggest shot across the bows in sacking Stuart Gray - the equivilent of kicking a puppy.
Some saw this coming early on, others hoped that Chansiri would represent a new face of foreign ownership, where time was given to those in charge of team affairs, where managers were given the opportunities that they had worked hard for.
Owners have every right to call the shots and who knows, this could end up being a masterstroke but with what has happened at other clubs, Wednesday fans would have every right to fear that this represents the flowering of a vanity project as far as Chansiri is concerned.
However, those fears could well be unfounded and if the decision, ultimately, yields promotion, it’ll then be a case of Stuart who?