Exclusive:Exclusivity, Trelights Pebble and the IFR - latest on Sheffield Wednesday takeover bid
Sheffield Wednesday remain in administration - and a swift conclusion to the vetting of its preferred bidders is not expected imminently. Alex Miller reports.
The wait goes on at Sheffield Wednesday as the EFL continue to undertake the due diligence required to draw a conclusion on whether or not a consortium led by James Bord is fit to take over the club and move it out of administration. It’s likely to be a number of weeks before we hear anything definitive as the process continues.
The length of wait is by no means unusual but leaves a club in continued limbo, wheezing on the pitch but surviving off it. It’s by now well-known that having been put forward as the preferred bidders of administrators at Begbies Traynor, Bord’s consortium are funding Wednesday’s losses while the vetting process rolls on. This figure is believed to be somewhere in the region of seven-figures per month.


It’s thought that beyond considerations over the viability of funding via gambling and crypto-based interests, these vetting processes are likely further complicated by the fact there is more than one person involved in the funding of the bid and that the bulk of their business interests are based abroad, making information more complex to attain and comb over. Further considerations or concerns are at this stage not yet clear.
Following a hefty up-front deposit paid by the consortium, The Star has reason to believe an exclusivity period that ended on January 31 is now based around a rolling extension agreement, effectively renewed upon each payment of Bord’s funding of club losses. It’s believed this figure amounts to a six-figure payment made each fortnight and means that in essence the funding and exclusivity remains up to the point a conclusion is arrived at - be that conclusion what it may.
As previously outlined, it’s understood players were moved on during the winter transfer window in no small part to raise cash to guard against any threat of that funding being withdrawn - either through the consortium pulling out or the bid failing altogether.
It’s widely-reported that there are obstacles to navigate, with considerations around complexities of the bid’s source of funding in particular. As reported by the Daily Mail, it’s believed a second submission of requested information has been put to the EFL by the consortium for its perusal as the process continues. On the likelihood of the takeover completing, it’s fair to say there are spectrum of opinions out there. One source in support of the bid has suggested a confidence that ‘things are on the right track’.
Trelights Pebble..
The three members of the Bord consortium are named directors on a company that would appear to have been set up to facilitate the potential purchase of Wednesday. Companies House shows ‘Trelights Pebble Limited’ was incorporated on December 11 last year by Alsharif Faisal Jamil Nasser Alown, who along with James Anthony Bord and Felix Michael Roemer was registered as a director last week. The incorporation of a company is standard routine for the acquisition of a football club.
Trelights Pebble Ltd is registered to an address owned by London-based law firm Sheridans LLP, whose website says its sports division ‘advises on Premier League and EFL club takeovers, navigating the Owners and Directors Test (OADT), and financial compliance (PSR/FFP).’ Sheridans are understood to be the consortium’s legal advisers, having assisted in the Bord-led takeover of Dunfermline last year.
IFR “keeping an open dialogue..”
The incoming Independent Football Regulator says it does not hold immediate power over the vetting process of would-be EFL club owners until the end of the season, when it will take on responsibility for those processes from the EFL. In correspondence received by The Star on Tuesday, the IFR outlined that they are in touch with administrators at Begbies Traynor and the EFL and made clear it can ‘ask questions and seek clarity, it doesn't have the power to approve or prevent the acquisition now.’


The IFR are ‘keeping an open dialogue with the parties involved now because we don't want to unnecessarily delay transactions which are already in train, potentially causing further distress to clubs and fans.’ They say this is to safeguard against the threat of unnecessary further delays should the process extend into May, therefore entering the jurisdiction of the IFR’s tests - which are different to those of the EFL.
A spokesperson said: “We are engaging with representatives of the preferred bidder and the administrators, seeking further clarity in relation to their intention to purchase Sheffield Wednesday Football Club.
“The preferred bidders would need to satisfy the EFL test which is currently live. However, if the transaction does not complete by May the bidders will need to satisfy the IFR’s test. The last thing Sheffield Wednesday fans want is a long, drawn-out process which further destabilises the Club.
“We don’t want to be having to engage with the bidders for the first time when our powers to assess new owners and directors come online later this year. We are unable to comment further at this stage.”
Further clarity sought..
Conversations had with those involved in the bid have been perfectly polite but short, with its most senior figures sticking to a code of silence while the process continues. One source with knowledge of the bid largely stopped short of any details but reiterated what was offered in unattributed quotes published by The Guardian last month. The Star was told that the would-be buyers have lined up individuals they have identified to employ to run the club as and when their bid is ratified - it has been suggested that ‘even sceptics’ would be impressed by the names.


The understanding remains that while there will likely be some level of up-front investment in infrastructure, any expectation of any grand, transformative outlay on stadium and training ground improvements are not immediately forecast as part of the initial plans, with a primary focus being placed on squad investment. The bid team’s background in football analytics is well documented - as is its mixed record. Those around the bid prefer to point towards success stories at other clubs abroad ahead of involvement at Sheffield United.
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In the only official correspondence to date, a January statement released on behalf of the consortium via a PR firm read in part: “The consortium is a privately funded group of investors led by James Bord and Felix Roemer. The consortium focuses on long-term, responsible investment supported solely by its own capital, with an emphasis on stable governance, operational discipline and data-informed decision making. It brings together complementary expertise across technology, analytics and high growth ventures to support sustainable performance in the organisations with which it engages.
“The consortium supports a long-term sustainable ownership of this historic club and is committed to preserving and enhancing its legacy. It aims to strengthen Sheffield Wednesday to enable the club to regain its position at the pinnacle of the game.”
“A very, very difficult situation..”
While the policy of restricted communication with the bidders is understandable in many ways - there are topics that could be said to disrupt the vetting process or go beyond the realms of what is permitted in terms of any non-involvement in club matters - it is becoming clearer that a greater level of communication would happily sit within the boundaries of what is appropriate.
With the club limping on in wait, there appears to be a growing consensus that a better indication of the consortium’s vision for the club would provide a degree of clarity and a much-needed boost for all stakeholders - from terrace to changing room. While the silence remains, the vacuum grows.


“It's a very, very difficult situation for everyone,” manager Henrik Pedersen said after Saturday’s defeat at Swansea City when asked for a wider view on the wait. “For players, for coaches, for staff and for all the employees at the club. Of course the sooner it happens, the better. Everyone needs to be alive again with something to look forward to. The quicker the better, to create a direction so we can look forward and not only survive. Right now we are waiting for the EFL to see if it goes through and I hope we can have a solution as soon as possible, of course.
“Right now there is no information, we are waiting for the EFL to see what we are saying and then hopefully then we can have a solution. It is not only about the short life, but also the long life - so we can start to plan for the future.”
Some vetting processes take longer than others and rightly involve intense scrutiny. The priority is that Sheffield Wednesday is moved into safe hands and on the path towards a long and financially viable future. For now, we wait.