Steven Fletcher has been backed to make a similar impact at Sheffield Wednesday as fellow Sunderland old boy Connor Wickham.
Scotland international striker Fletcher yesterday joined the Owls on a four-year deal after leaving the Black Cats at the end of last season.
While his time in the north east was not particularly successful, the 29-year-old has been tipped to rediscover his better form at Hillsborough.
Fellow striker Wickham proved a major hit at Hillsborough during the second of his two loan spells when he scored eight goals in 11 games.
Sunderland Echo reporter Chris Young, who covers the Black Cats, believes this deal will be similarly profitable for both Wednesday and Fletcher.
“I think he’ll do what other strikers have done when they’ve left Sunderland for the Championship and score goals,” Young told The Star.
“Wednesday fans will know all about Connor Wickham with what he did there and Danny Graham did well at Blackburn last season.
“It didn’t really work out for Fletcher up here but I think he’ll do really well in the Championship next season.
“From what I’ve seen of Wednesday, I think the way they play will suit him.
“He’s not someone you can lump a ball up to, he likes it at his feet and Wednesday do that.
“I think it’s a good move for both parties.”
Fletcher scored 23 goals in 108 appearances for Sunderland after arriving from Wolverhampton Wanderers for £12m in August 2012.
He finished last season on loan with Marseille before being released and Young says Sunderland supporters were not sad to see him depart.
Young said: “He started off really well and got five in his first five games but it never really worked out for him after that.
“He got all the accusations of not trying but the situation up here didn’t really help him with the regular changes of manager.
“He’s a good player. He’s proved it in the past and he’s got a really good chance of proving it again.”