Seat deadline, 10-year policy and new payment plan - more clarity on Sheffield Wednesday season tickets
Sheffield Wednesday season tickets have gone on sale in the first big call of the club’s new ownership.
The announcement of season ticket prices and policies at Sheffield Wednesday has garnered a positive reaction from supporters in what is the first big, public-facing decision made by the club’s new ownership.
Reductions of up to 10 per cent have been made across the board, with existing season ticket holders rewarded with the lowest prices - along with as those who have lapsed or observed boycotts in the last five years. There’s a clear push towards prices for younger supporters with age bands extended. Digging deeper into the policies, clarity has also been given on some of the finer details.
Season tickets were often been doled out around Christmas time under previous owner Dejphon Chansiri but with US consortium Arise having completed their takeover at the start of the month, the opportunity to secure seats has come around now after administrators at Begbies Traynor held off on their sale for logistical reasons and and also the benefit of the club’s new ownership.
Seat renewal deadlines and payment plans
The deadline to secure an existing seat is Monday June 15, either by 5pm at the club’s Megastore or by midnight online. Anyone wishing to change their existing seats can do so through the Megastore at a charge of £15. The deadline offers supporters a month to keep hold of their seats, either by way of full payment or by utilising a new spread payment plan.
The payment plan comes with no set-up or admin fees, is interest-free and will be delivered in-house. Supporters utilising the plan will pay a 20% deposit of the total basket value - and can pay more if they so wish. Credit or debit cards will be accepted, unlike the old system, and four equal payments will be taken on the first day of July, August, September and October, well before Christmas. Should a supporter fail a payment for any reason, their ticket will be suspended until the payment is caught-up on.
Multi-year season tickets
Some supporters have noticed their seat may appear available despite their holding of a 10-year or multi-year ticket offer held over from the club’s previous regime. As per the terms of exiting administration, Arise would have technically been able to cancel all existing multi-year season tickets - which would have proven hugely controversial - but have elected not to do so.
The multi-year seats will be held and a club statement reiterated that seats will not be lost - and that supporters do not to take any action themselves while the process continues. These tickets will be automatically renewed.
When will the tickets arrive and what about TPP?
The short answer is, July. Digital season tickets were more heavily utilised last season and are the club’s preferred method of entering the stadium, while physical season tickets can be requested at a charge of £15 plus postage. Digi tickets will be emailed to supporters in July, physical cards will be sent the same month.
Fans buying a season ticket will receive 230 Ticket Priority Points, which can be used towards earlier purchase of tickets for away matches and other initiatives.