Here we go, then. The season is upon us - and the inevitable rush for glory doesn’t have to be frantic. Alex Miller rambles on.

There’s a relatively obscure song by Frank Turner called ‘The Ballad of Me and My Friends’ that advises its listeners that ‘If you’re all about the destination, then take a flight’. There’s another word in there too punchy for publication.

Sung first person and through the eyes of a singer-songwriter battling his way through the half-empty backroom gig scene in London, ultimately the track describes the frustration and the struggle of as-of-yet unfulfilled potential. It describes the so often-doomed pursuit of glory - but of the beauty of that pursuit and the experiences had along the way.

Sheffield Wednesday is a unique club in English football in so many ways. We won’t delve too far into readership-pleasing sycophancy by listing its attributes and selling points. On this occasion anyway.

The fact of the matter is that one unique facet to its status is that, of the clubs you’d regard as ‘big’ or ‘traditional’ enough to take a ‘rightful’ refuge in the Premier League, Wednesday’s painful wait has been longer and more definite than any other. In terms of unfulfilled potential and frustration, there is no fanbase in the country that deserves a shot at success more.

While the downfalls of Leeds and Forest and Wolves and Birmingham and Man City have seen them dip into the third tier to great shock, their horrors ultimately ended in a return to the big time. The Owls’ faltering, quarter of a century trudge between the second and third tiers is theirs alone and though decades of mediocre club management came before him, all that was left behind of the squandered Chansiri millions was a fanbase fit to attract ambitious new ownership.

Old badges, new kits and album cover transfer announcements have pleased supporters but it is in the dull stuff that the true signs of progress sit; in water, WiFi, investment in infrastructure and grown ups placed in job roles left laughably overlooked by the last guy.

It is in that painful wait that expectation has brewed and patience isn’t one of the attributes that much of Wednesday’s long-suffering fanbase might so often be showered in. The third tier can be a lonely place for Owls and as opposition supporters and football accounts forecast automatic promotion all over social media, it feels pertinent from this humble seat to keep in mind from where the club’s new order - and of course its football operation - are working.

Perhaps they blitz it. Perhaps Louie Barry scores 20 goals thanks to through-balls from League One player of the year Barry Bannan and perhaps Callum Slattery tears the division apart.

But this rebuild job is quite unlike any other and beyond the starting line-up is still built on a foundation of youngsters. In the short-term, it is reliant on a new signing hit-rate that would buck the trend of the entire industry. There are parts of the pitch that require starting additions and there are areas that badly need depth and Wednesday have restrictions to overcome in that effort. The cold reality is that it will take years transfer windows to get the Owls changing room close to anything like the one that last finished as a solid Championship outfit two years and what feels like five centuries ago.

From kit deals to stadium enhancements to hospitality transformations to squad turnarounds, the new order have taken on a whirlwind of tasks that should take place over a couple of years, not a handful of months. Things will happen along the way.

That Frank Turner track advises that whether or not his then-uncertain pursuit of greatness proved to be successful, ‘We’ll have all the best stories to tell’. In the years since his career took off, world tours, critical acclaim, fame and fortune have followed. Wednesday are putting their best foot forward in making the same moves.

It’s a bit of a ‘high performance’ cliche but there’s an undeniable truth in the suggestion that success is so, so rarely a straight line and through promotions, relegations, destitution and the saviour of the club’s very existence through pure community, Sheffield Wednesday supporters can already regale some of the best stories football can offer. At last, it feels as if this part of the trip is pointing north.

The signs are that at long last there are decisions being made to suggest Wednesday can finally take their first meaningful, tangible and sustainable steps on their own journey back to fame and fortune. There’ll be days good and days bad and there’s a more than sizeable chance it won’t happen all at once. The highs and the lows and the struggles and the glories are all part of the beauty of football.

“If you’re all about the destination, then take a f***ing flight,” sang Frank. “We’re going nowhere slowly, but we’re seeing all the sights.”

The clown car is no longer and whatever the mode of transport, the Owls will be seeing all the sights. What absolutely cannot be suggested is that they’re going nowhere slowly. It’s been a rapid, ambitious and impressive effort all-round. On the field, it all begins this weekend. Stick your seatbelt on.