While Dave Jones attempts to steer the Owls out of the bottom three and to a respectable position, rival boss Nigel Adkins has an even loftier target.
His Reading team are fifth in the table, have lost only once in their last nine games and are looking to bounce straight back into the Premier League.
“I’m very focused and determined in what I want - I want us to be in the Premier League,” says the former Scunthorpe and Southampton manager.
He knows as much as anyone about the ups and downs of management: he led Southampton to two successive promotinos but was ditched after Saints struggled in the top flight.
“You know the reality is if you’re not winning games, you’re going to be running the risk of losing your job,” he says.
“You can’t think that way. You have to keep striving and pushing everybody on. I’m certainly a very ambitious person.”
“It’s a result driven industry isn’t it? You know that’s what the reality is, you know that’s what the demands are, so you’ve got to deal with it.
“You’re at a club and the objective is to get promoted. That’s certainly what our objective is here.
“I’d like to think we’ve got a good club here at Reading, a good board of directors with everyone being very supportive.
“We’ve got a vision where we all work very hard together to keep improving.
“We know where we want to be and we want to give ourselves a chance to be there for several years over a sustainable period of time.”
The Royals’ only defeat in their last nine matches was 2-1 away to leaders Burnley a month ago.