Dejphon Chansiri says his decision to emblazon his name across the front of Wednesday’s new shirts is a sign of his commitment to the club.
The Chansiri name will act as the Owls’ shirt sponsor next season and the Thai businessman says the decision reflects his desire for success for the club.
“To see the Chansiri name on our shirts for the first time will be an immensely proud moment and underline how we are part of Sheffield Wednesday and the city of Sheffield,” said Chansiri, who will represent the club at the Football League’s AGM in Portugal this week.
“Serving as principal shirt sponsor also illustrates to the whole of the football world our total support for this club.
“In addition, it highlights my full commitment and how I wish my family name to go hand in hand with what we all hope will be success for Sheffield Wednesday in the short, medium and long term.”
No figure has been made public for the value of the sponsorship agreement but it is understood Chansiri sees it as part of his overall investment in the club.
Chief executive Paul Aldridge added: “Mr Chansiri is a highly successful international businessman and is delighted to further align his name to Sheffield Wednesday as he seeks to raise the profile of the Owls on a global scale.”
Chansiri’s branding replaces the Azerbaijan Land of Fire logo arranged by Hafiz Mammadov, whose proposed takeover of the club last year collapsed without the sponsorship funds being paid.