Sheffield Wednesday owner David Storch praises 'exceptional' David Bruce after board appointment
David Bruce has been appointed to Sheffield Wednesday’s board
Owls chairman David Storch has praised chief executive officer, David Bruce, after his place on the board was officially confirmed.
The former Sunderland business chief joined Sheffield Wednesday following the takeover by Arise Capital Partners, led by Storch, and has made great strides in trying to rebuild the club up from rock-bottom following administration. Bruce has so far made a positive impression, especially when speaking at fans’ forums, alongside his decision-making and attention to detail.
Bruce has now been appointed to the board of directors of Wednesday 1867 Limited with immediate effect, joining Storch and non-executive directors Michael Storch and Tom Costin.
Storch said: “We are delighted to formally welcome David to our Board of Directors. Since arriving at Hillsborough, he has led Sheffield Wednesday with ambition, relentless energy and outstanding professionalism. David has quickly established himself as an exceptional leader, bringing clarity, purpose and momentum to every area of the club. His appointment to the Board reflects the trust we have in his leadership and the important role he will continue to play as we build a successful, sustainable future for Sheffield Wednesday.”
During his time at Sunderland, Bruce led the club’s business operation through a period of significant off-field development that supported their return to the Premier League - a journey Wednesday would love to join them on after 26 years out of the top-flight. His successes included securing commercial partnerships, retail transformation, premium experiences, global fan engagement and landmark agreements. Before Sunderland, Bruce spent more than a decade as chief marketing officer at Major League Soccer, where he played a pivotal role in the league’s growth. His responsibilities at Wednesday include overseeing the club’s business and sporting operations and shaping its long-term strategy.
Speaking previously about rebuilding Wednesday, Bruce said: “We know we've got such a brilliant fanbase that if we do some of the right things and create the right type of journey, we're going to have incredible support alongside us,” Bruce said on his approach to the Wednesday rebuild last month. “Everything we do, how we come in every day, how our staff are rewarded, how they think about what they need to do in their various departments is going to have the fan at the very heart of all of their actions. “