Sheffield Wednesday striker Jordan Rhodes was "desperate" to make a fresh start in Norfolk, his new club have revealed.
The £8 million centre-forward, who has failed to make an impact with the Owls, today left Hillsborough to join fellow Championship side Norwich City on a season-long loan.
The 28-year-old has the chance to resurrect his career at Carrow Road after scoring only 10 goals in 55 outings for Wednesday following his February 2017 switch from Middlesbrough for a record Owls fee.
Norwich head coach Daniel Farke said: "We’re very pleased. Jordan has proved for many years that he’s able to play at this level and to score and assist.
"We were looking to strengthen our squad in terms of scoring goals and assists, and he’s also at a great age where he can develop his game even more.
"I also like a lot his attitude on the pitch. He always works hard for the team and he’s a brilliant character. He was desperate to join us and I’m pleased that he’s here."
Rhodes was a prolific marksman with Huddersfield Town and Blackburn Rovers before the goals dried up with Boro and Wednesday.
He told the Canaries' website: "The move took its time but now that it’s finally happened, it’s a real pleasure to be here.
"It’s a fantastic football club with a great fanbase and if I play a few games this season, it will be a pleasure to do so.
"I’m looking forward to getting settled and playing a few games with the team. I’m really looking forward to pulling on the yellow and green jersey.
"It’s a sell-out every week and there are a few familiar faces here that I already know. They’ve made me feel really welcome already.
"I’m really looking forward to settling into the area, getting to know everyone and really taking in the local surroundings."