In many ways Sheffield Wednesday is barely recognisable from the club it was just 12 months ago.
Dejphon Chansiri’s takeover, the arrival of Carlos Carvalhal as head coach and the major influx of players has transformed the club into one with serious aspirations of promotion to the Premier League.
One player for which the changes have been the most profound is Liam Palmer, who has been with the Owls for the last 17 years.
And the versatile 24-year-old says it is clear the Owls are on the up.
“Everyone you speak to is full of optimism and excitement and that has shown especially in the home games this season,” he said. “Everyone has heard the song.
“It’s good to play in that environment, the players do feel that and we are moving in the right direction.
“I’ve been here since I was seven, a little boy, and this is certainly the best group of players I have worked with.”
Palmer seems likely make his seventh start of the season for the Owls in Sunday’s home clash with high-flying Derby County.
In recent seasons, Hillsborough has been a difficult place to play for Wednesday with supporters unable to hide their frustrations.
But there has been a marked change in mood at S6 during the impressive start to the campaign.
And Palmer admits it is something that has not gone unnoticed among the players.
He said: “The mood is definitely more positive, especially this season.
“When you play, you don’t feel as much negativity.
“But when you are sat on the bench, taking in the game and you literally have got the fans sat at the side of you, you get more of a feel.
“There’s a lot more encouragement and positivity, excitement and optimism around the ground during games.
“I’ve had more requests than in previous seasons from mates asking me to get them tickets and stuff.
“There’s that element to it and they realise we’re looking to kick on.
“We’ve seen the fanbase on previous occasions. We saw against Arsenal that they can come in their numbers.
“December can be make or break and if we come out looking strong, then we will really have a chance.”
Beating third placed Derby on Saturday would undoubtedly be the most significant win of the league campaign for Wednesday.
Palmer says if they are to be victorious, they will have to show plenty of patience.
“We’re under no illusions – it’s going to be a tough game,” he said.
“But we should definitely give them a good game and it should make for an exciting one.
“They’re well organised and it’s a case of staying patient with the ball.
“I know they like to have the ball as well and have good players.
“We need to build attacks rather than go route one as they have strong centre halves who will eat those balls.
“We need to give the ball to our creative players and hopefully we will get some joy.”