This is why Sheffield Wednesday's FA Cup clash at Brighton this weekend will kick off at 3:01pm

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Sheffield Wednesday fans will be being encouraged to ‘take a minute’ to consider the mental wellbeing of themselves and others around them ahead of their FA Cup clash with Premier League Brighton this weekend.

All 32 third round ties will kick off a minute later than their traditional kick-off schedule times in a initiative designed by mental health charities Heads Up and Every Mind Matters.

Supporters will be asked to consider the impact 60 seconds of support could have on the wellbeing of friends or family.

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Football has been praised for its efforts in promoting positive mental health – particularly among men – in recent years.

The FA's chief executive Mark Bullingham said: “Whilst delaying kick-off times by 60 seconds is a simple idea, it provides a powerful platform for us and our Heads Up charity partners to deliver a really important message on mental health.

“We know that men in particular can be reluctant to talk about the subject, so it is important that we use football as a vehicle to stress the importance of mental fitness.”

For more information on the Heads Up campaign visit – and

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Fans can also search ‘Every Mind Matters’ to create their own personal mental health action plan.

Those in need of immediate support can text ‘HeadsUp’ to 85258 to be connected to a trained crisis counsellor. This service is available 24/7, and free to text from most mobile networks.