Dejphon Chansiri comments on new Sheffield Wednesday appointment Liam Dooley as Owls look to ‘evolve’

Sheffield Wednesday have appointed a new Chief Operating Officer.

By Joe Crann
Thursday, 20th May 2021, 12:28 pm

The club have announced that Liam Dooley who has previously worked as the club’s Commercial Director, will now take on the role of COO, effective immediately.

Dooley, who previously worked for Pepsi and Pipers Crisps, will be tasked with trying to bring in more revenue at the club on the back of what has been a difficult 18 months, but will also have a more all-encompassing position than the one that he previously held at the club.

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A statement from the club today read, “Sheffield Wednesday are pleased to announce Liam Dooley as Chief Operating Officer, a role he begins with immediate effect.

“Liam will oversee the operational structure of the club, incorporating retail, ticketing, hospitality and catering.

“Together with assisting other areas of the club where required, he will identify and build revenue generation at Hillsborough, calling on a broad range of experience in the corporate business community on a national and international scale.”

Chansiri, who is hoping for a direct promotion back into the Championship next season, said of the appointment, “The club will always evolve on the business side and Liam will bring experience, knowledge and dedication to this role.

New Sheffield Wednesay COO, Liam Dooley. (Courtesy of Alan Biggs)

“I would like to welcome Liam to the position of Chief Operating Officer and wish him every success.”

This could be seen as a step in the right direction by many, with talk of Wednesday looking to ‘evolve’ certainly being viewed as a plus by the Owls fanbase.

More changes are expected with regards to playing personnel, with announcements due in the coming days.

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