Up Close: Check out Sheffield Wednesday's brand new kit - 50 days until Championship kick off!

The new 2020/21 season is now just under 50 days away, and Sheffield Wednesday have launched four new kits that will be on show when they get underway in the new campaign. Owls academy graduates, Liam Palmer, Joe Wildsmith and Cameron Dawson, as well as Julian Börner, were on hand to show off Elev8’s latest offering this week, and it’s gone down well with the fanbase!

By Joe Crann

Published 24th Jul 2020, 17:00 BST

Updated 24th Jul 2020, 17:11 BST

As they launched their new kits yesterday, the club explained in a statement on their official website, “The shirts are manufactured using ELEV8’s EVAPOR8 technology, a moisture management fabric that aids durability and all-round comfort. The SWFC crest is an embroidered patch alongside a new and improved flat silicone ELEV8 logo… Front of shirt branding for the 2020/21 season will be confirmed in due course and supporters should note that all new official replica shirts could carry the name of the respective sponsor.” They also explained that ‘sales will be processed exclusively by online pre-order’, and that ‘full pre-order details will be announced in due course’.