Car park ‘beer garden’ among ideas floated in Sheffield Wednesday fan experience push

Sheffield Wednesday have explored a number of options to improve the matchday experience of its supporters, Owls owner Dejphon Chansiri told supporters at a recent meeting.

Wednesday, 10th March 2021, 5:00 pm

Minutes published from an inaugural meeting between Chansiri and the newly-formed Sheffield Wednesday Supporters Engagement Panel show that fans raised ideas as to how improve the experience, including the welcoming of ‘pop-up’ food and drink kiosks as well as incentives to staff to ensure refreshments are served as quickly as possible.

Chansiri said that a number of avenues have been explored in order to freshen up the match day offering, including the transformation of part of the North Stand car park into a beer garden, but that restrictions flattened the plan.

The minutes read: “DC thanked the panel for the suggestions. He said that last year the club tried to improve the number of kiosks on the Kop and North Stand but were held back because of regulations. DC said he is committed to offering a variety of food outlets but it is important to balance the cost of the investment to satisfy regulations against revenues.

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“DC said the club had sought permission to convert the North Stand car park into a ‘beer garden’ of sorts with a variety of food outlets and entertainment but again regulations prevented this in addition to the consideration of investment versus revenue. DC expressed the club’s frustrations but pledged this remains on the radar on an ongoing basis.”

The meeting took place last month and has been welcomed as a positive step forward in building a stronger working relationship between the club heirarchy and the fan base.

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