Some truly frightening fees are being paid in the Championship and not only from under the cushy canopy of Premier League parachute payments.
Newly promoted Bristol City were ready to go to £10m for Dwight Gayle of Crystal Palace and then settled on Brentford’s Andre Gray for £9m! You could go on.
The splurge might seem to dwarf Sheffield Wednesday’s spending which, applying guesswork to undisclosed amounts, probably amounts to a minimum of £6m.
So far. But hey, this is huge money for the Owls of modern times and evidence of the genuine intent of new owner Dejphon Chansiri.
Besides, value for money is the bottom line and the evidence so far suggests Wednesday have got more than that.
And I think you can take it as a read there is at least as much and more available to spend with a striker being sought to round off the jigsaw.
The currently injured Jordan Rhodes, with Blackburn running out of suitors over inflated demands, has been among those considered.
Unless there’s a change, that became unrealistic for now. Another big consideration is that if Carlos Carvalhal continues to prefer one up front – in an albeit attacking system – you’d think it would need to be an all-rounder who holds the ball with strength and can link play as well as score.
But they are clearly working on something.