Sheffield United's hopes of signing Aston Villa's Scott Hogan could hinge upon Keinan Davis' future at the Midlands club.
Despite acknowledging departures are inevitable as his employers' battle to stave-off a major financial crisis, manager Steve Bruce is determined not to leave himself short of attacking options ahead of the new Championship campaign.
With Jack Grealish destined for the exit door and Jonathan Kodja attracting interest from abroad, Chris Wilder's counterpart at Villa Park will petition owner Tony Xia to retain Hogan's services if Davis is also sold.
The 20-year-old is a popular figure with supporters after progressing through the former European champions' youth system but is being monitored by a number of top-flight sides including Southampton. Intriguingly, another of Wilder's targets - Sam Gallagher - could see his opportunities at St Mary's limited further if Davis arrives on the south coast.
Bruce, who granted Hogan permission to miss Villa's warm-weather training camp in Portugal this week, has admitted he will be forced to "wheel and deal" in the transfer market after failing to secure promotion last season.
In an extraordinary open letter published on Villa's official website, Xia confirmed "FFP (financial fair play) is a burden" and that they must "player trade" in order to comply with the English Football League's Profit and Sustainability regulations.
Wilder, whose squad have also spent this week in the Algarve ahead of tonight's friendly against Maritimo, is interested in brokering loan deals for both Gallagher and Hogan while Sheffield Wednesday's Sam Winnall also boasts admirers at Bramall Lane.
Despite facing issues of his own as United's co-owners, Kevin McCabe and HRH Prince Abdullah bin Musa'ad bin Abdulaziz Al Saud, pursue their rival takeover bids, Wilder has been told to press ahead with his search for reinforcements after luring Manchester United goalkeeper Dean Henderson to South Yorkshire last month.