Sheffield United identify one problem Premier League status brings
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But paying tribute to Steve Bettis’ negotiation skills, Wilder insisted his chief executive’s expertise of life outside of football has already helped United avoid being taken for a ride in the transfer market.
Known for tracking targets over the medium and long term rather than making snap decisions, Wilder said: “We've already experienced that. There's one number for a player and all of a sudden we've shown a bit of interest and it's doubled, trebled.
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Hide Ad“Steve's had huge experience outside football as well as in football of negotiating so it was over to him and I think he enjoys it! I'm sure I would have cost the club a lot more.”
Bettis initially joined United in an advisory capacity following the departure of Mal Brannigan, their former managing director, five years ago. Having commenced his career in accountancy, later becoming director of a property investment firm, Bettis later moved to the United States before returning to Bramall Lane at Wilder’s behest.
United unveiled five new players last month, including record signing Sander Berge.
“Clubs do try to increase the prices but we're not stupid,” Bettis said. “We'll only do the deal if the deal's right and sensible. I don't think we end up over-paying for players.”