Sheffield United have been handed an licence to thrill next season after Nigel Adkins vowed to make them the great entertainers of League One, writes James Shield.
The former Southampton and Scunthorpe manager, who took charge earlier this month, issued his pledge after insisting they should be inspired, not inhibited, by the prospect of delivering Championship football to Bramall Lane.
Adkins, placing United supporters at the heart of his promotion blueprint, told The Star: “It’s the entertainment business after all. And we want the people who work hard to come and watch us to feel as if they are getting value for money.
“Part of that is the atmosphere inside our stadium and everything that goes with it. The whole experience.
“The team needs to excite the fans and, equally, there are going to be times when we need them to drag us through.
“That’s what I mean when I say we all want to be working in tandem. Because we can achieve so much that way.”
Adkins, who has twice won promotion from the third tier of English competition, also led Southampton into the top-flight four seasons ago. Previously of Reading, he signed a three year contract after being unveiled as Nigel Clough’s successor following an exhaustive interview process which, according to co-chairman Kevin McCabe and Jim Phipps, saw candidates grilled on their style of play.
“We want to come to Bramall Lane and be successful,” Adkins added. “People travel the length and breadth of the country to watch these boys in a red and white shirt.
“Everyone is proud to be a Sheffield United supporter. We all want Sheffield United to do well. We’re in this together.
“That unity is going to be absolutely key. Vitally important in fact.
“I’m sure everybody is going to be pulling in the same direction.”
United, meanwhile, have confirmed their friendly summer schedule. Hull City and Newcastle United are among the opposition.