Are Sheffield United the club to give West Brom's Oli Burke 'the love' he needs?
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Yet he has still to really find a home.
Sheffield United have been linked with a move for the Scotland international, as part of a swap deal which could take Callum Robinson back to West Brom where the Blades striker spent the second half of last season on loan.
For Burke, any potential move would provide an opportunity to reignite a career that has stalled in recent years after already racking up nearly £30million in transfer fees.
United boss Chris Wilder has a habit of grabbing players just like that and giving oxygen to a spark of flickering talent.
Burke spent part of last season on loan at Alaves in La Liga, with a move back from RB Leipzig to West Brom a few seasons ago not quite working out as he had hoped after a change of manager and injuries while with the Baggies.
Scotland boss Steve Clarke, without mentioning United, believes a switch to somewhere potentially like Bramall Lane - a place to finally lay down some roots and get some love from a manager – is just what the 23-year-old needs.
“He had a good spell in Spain last season. He didn’t play all of the games but played a lot and picked up more experience," Clarke said in the Daily Record.
"He is getting older and hopefully wiser. What Oli needs is to find a home. He has been drifting around from club to club, going here and there.
“But he needs a manager who loves him and a club he can call home. When he gets all that, he will improve and get better. He’s still a young man and hasn’t many international caps.
“I think confidence is a big factor with Oli. He’s a confidence player.
“He’s got loads of money, he’s made the big moves and has that in the bank now. When you get to that level, if you want to be a top player, you stop thinking about money and start thinking about performances.”