‘Never stood still’ - Sheffield FC reveal new badge as part of new chapter but not everyone approves
Sheffield FC’s new badge has divided opinion on social media
The world’s oldest football club Sheffield FC have unveiled their new badge for the 2026/27 campaign as they begin a fresh chapter under chairman Jon McClure.
The Reverend & The Makers frontman and brother of social media personality Steve Bracknell joined the 168-year-old club in March while taking a minority stake in the club.
Upon his arrival, he said: “Our ambition is to breathe life into this club in a way that respects its heritage. But at the same time, we’d like to build something future-facing and inclusive.
“We want to create something that everyone in this region, and football fans everywhere, can get behind. Sheffield FC belongs to its community, but it also belongs to the story of world football. It’s time that story was told properly.”
Sheffield FC, who currently compete in the ninth tier of English football, are aiming to climb the divisions in the coming years. It’s a new start for everyone and with that also comes a new crest.
In a video published on social media, they wrote the caption: “Our history is unmatched, but we’ve never stood still.
“Sheffield FC has worn many badges since 1857. Our new crest marks the next chapter, inspired by our unique status as holders of FIFA’s Order of Merit and the gold medal awarded in recognition of our place in football history.
The video goes on to show various different club badges through the years and how they’ve evolved before ending with the badge that they’ll be donning during next season’s campaign.
The post has over 70 likes on Facebook and more than 300 on Instagram at the time of writing, but not all the comments are positive.
Ben Jacob Hague said on Instagram: “This is not an improvement at all.”
Hazzablade100 added: “The world’s oldest cub doesn’t need a ‘modern’ badge.”
Ryan Mason 1986 said: “Still time to revert back, take the negative comments away.”
While Garry Slade commented: “Should’ve kept the two players in the badge as a nod to history.”
Others, however, we’re more supportive of the new design. Powellly M81 said: “Class.”
FraserWilliam said: “Brilliant evolution. Great work.”
On Facebook, Joe William commented: “Not good. The current badge works, and is unique - very much like the club itself. “
Carl Jeffrey welcomed the change, however, he said: “That is fantastic.”
Andy Taylor was critical, commenting: “I’m not a fan.”
Chris Sargent added: “Feels like a downgrade.”
Sheffield FC finished in third division last season before falling short against Tadcaster Albion in the play-off semi-final. They’ll compete in the United Counties League next term.