Second surge on way as ticket sales hit 2,000

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Rotherham United expect another surge in demand for season tickets when they open sales up next week.

They have sold around 2,000 already - much higher than expected - to existing season- ticket-holders who having been attending pre-booked presentations at the civic offices at Riverside House next to the ground where they get the chance to choose their seat at the New York Stadium.

From Monday, supporters notified by the club, including matchday ticket buyers, will have their opportunity to check out the seating plans and book their place.

The next stage will then be to open up season tickets for general sale.

A recent purchaser was World Cup Final ref Howard Webb, a lifelong Millers fan and an honorary ambassador for the club, who bought season tickets for himself, his wife and their three children although, obviously, he can’t get to every match.

“I’ll get a report from them when I’m not there,” said Webb.

“Being back home in Rotherham at the New York Stadium is a really exciting time for the club and I can’t wait for the first game. The stadium is going to be fantastic and I am sure there will be a great atmosphere on match days.”

Steve Lewis, the club’s commercial chief, said demand had been “phenomenal”, adding that they considered it important that loyal season-ticket-holders should be given priority.

“We’re delighted. At the same time, interest from all supporters is incredibly high and we don’t want to disappoint anyone which is why we have taken the decision to bring forward presentations for a selected group of fans,” he said.

“The presentations have been well received and the turnout has been excellent. I was at a presentation this week and I could feel a real buzz of excitement from the fans choosing their seat for the first time.”

The stadium opens on July 11 and prepatory work on pitch-laying has begun.