Rotherham United: Millers expect bigger crowds

A full house at New York Stadium on the final day
A full house at New York Stadium on the final day
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After their gates doubled this season, Rotherham United are expecting are a further boost in League One next season and to top their season ticket sales of last Summer.

The return to the town last year and into the New York Stadium was always going to see increased attendances.

But the club have been delighted at the response from the Rotherham public and the average attendance touching 8,000 is beyond what many expected or predicted.

Rotherham and Bradford City were comfortably the best supported clubs in League Two and Rotherham had four attendances of 11,000 plus one of 10,500.

The final season at Don Valley Stadium had seen attendances dip to 3,000 with a number of gates below that figure and whilst the club expected attendances to rise because of the new stadium, they were unsure how much they would rise.

When the club got its surprise promotion to The Championship in 2001, half their gates at Millmoor were in the 6,000s and there were only two five figure crowds. Based on that, officials wondered - given this season was League Two football - if the crowds would match up to those.

In the event, they have been bigger if only by around 11,000 overall and whilst there is always something of a ‘novelty’ factor with a new stadium, officials are delighted.

The whole matchday ‘experience’ of the New York Stadium has proved extremely popular and an encouragement not only for people to go for the first time but also to return.

“We have been delighted with the crowds, both in terms of numbers and with their actual support and many people have said to me how much they have enjoyed going down to the New York Stadium this season,” said club chairman Tony Stewart.

“We brought the club back to the town and the town has rallied round as we wanted and expected and we want to move forward again next season and I’m sure we will have even bigger crowds next time and more people wanting season tickets.”

Rotherham’s overall average gate was 7,993.

Current season ticket holders get the chance to renew their seats from tomorrow at the stadium ticket office (10am to 2pm) and they have until June 8 to renew their seats. Season tickets will then go on general sale from Monday, June 10.