Manchester United executive vice-chairman Ed Woodward has cleared the decks for a summer transfer splurge aimed at ensuring the Red Devils do not get lost in the wilderness.
Woodward was speaking to investors following the announcement of United’s second-quarter results which, as expected, showed significant rises in commercial and broadcasting revenue.
While United’s financial power has been well established for many years, what has created significant interest at present is the likelihood of them not qualifying for next season’s Champions League under manager David Moyes and the impact that would have.
Woodward played down the consequences of a period outside Europe’s elite, citing the present example of Liverpool.
“It takes a long time to build a huge fan base,” he said. “That will not go away for a long time.”
In revealing big increases of Twitter followers and Facebook ‘likes’ in the week after Juan Mata’s arrival, Woodward was confirming interest in United is enormous. The club estimate they now have more followers in the United States than the United Kingdom.
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