DONCASTER Rovers are celebrating a double ‘family whammy’ having being awarded The Football League Family Excellence Award for the 2011-12 season and signed up a new name for their family stand.
Created in 2007, the award is based on an independent assessment, commissioned by the League, of the family experience at all 72 League clubs during the 2011/12 season using ‘mystery shopper’ families and recognises the outstanding experience clubs provide for young fans and families at their grounds.
A record 50 clubs from across all three divisions of The Football League were given the award for 2012 – topping the previous highest total of 47 – with nine clubs securing it for the fifth year running.
A total of eight clubs also won the award for the first time this year. New Rovers’ chief executive, Gavin Baldwin, said: “We are thrilled to have been given this award. Rovers are now one of only nine clubs in the country to received this award every year – that is something we are very proud of.”
Mr Baldwin also announced Doncaster Culture and Leisure Trust will be the new sponsor for the family stand and the stand will carry their name: “This is an important partnership for us as both organisations are extremely family focused and share similar values,” he said.
Michael Hart, chief executive of the Trust, said: “We are very proud to be able to put our name to the family stand at the Keepmoat Stadium.
“This will further strengthen our relationship with Rovers, who we are working closely with to increase participation in sports and fitness across Doncaster.
“Doncaster families and their health are at the heart of our values as an organisation and we know that the Rovers feel the same.
“This is an exciting time for both organisations and we are looking forward to working together for the benefit of the local community for the next 12 months.”