Yorkshire unveil Vikings brand

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YORKSHIRE County Cricket Club will be known as Yorkshire Vikings in one-day cricket from the start of the 2013 season.

The county will play under the name for the first time on their Barbados tour, starting on March 16 against Hampshire Royals at Bridgetown. “We wanted a new name that has relevance to the region,” said Yorkshire’s Commercial Director Andy Dawson.

“The Vikings have been ingrained in Yorkshire for over 1,000 years and are woven into the fabric of the county’s history. With the Vikings brand, we now have a name that is marketable and gives us a hook to promote the Club to a wider audience.”