Kell Brook has revealed the fear of failure is spurring him on.
The Sheffield champion makes his first defence against Canada-based Romanian Jo Jo Dan at Sheffield Arena on March 28.
The powerful South Yorkshire welterweight is determined to put on a spectacular show and then move on to bigger fights, possibly starting with Amir Khan in the Summer.
But he has revealed that the fear of losing is his prime motivator as he prepares to perform in front of a possible sell-out crowd against Dan.
“Having 33 fights undefeated and being world champion makes me frightened of losing, so it makes me train even harder,” he said.
“It scares me to death knowing that there is another man out there training wanting to take that ‘undefeated’ away from me. Walking down the tunnel standing there and looking round at the fans... once I get through them ropes I will look at Dan and feel like a lion.
“I am like a lion. When I see blood or I get my prey injured or I see a little wobble, I want to finish them, even in sparring, when I hurt someone I want to finish them.”
Dan appears to be talking himself into a painful night: “Kell has not fought anyone like me” he claims. I don’t think he can bring anything I can’t deal with on fight night.
“I am on schedule with my work and I will be in top shape. I saw his last fight where he won the world title and it was a great performance, but I let my team study him in depth and come up with a winning strategy.”
Brook’s fight is part of a huge night of boxing in Sheffield as Dronfield favourite Adam Etches defends his IBF International Middleweight title against Sergey Khomitsky and Gavin McDonnell continues his fairy tale story challenging Ukrainian Oleksander Yegorov for the vacant European Super Bantamweight title.