Former world champion Clinton Woods should have 'sold himself' better - and attracted the box office backing that Tony Bellew enjoyed.
That's the view of Dennis Hobson, the Sheffield-based promoter who guided Woods to the IBF world light heavyweight title in 2005.
Woods hung up the gloves in 2009, while Bellew - whose career started two years previously and is 10 years younger - retired in November.
Reflecting on both fighters, Hobson said: "If Clinton Woods could have sold himself half as well as Tony Bellew has, then he would have been a lot bigger name.
"Clinton's story is an amazing one, any way, but if he could have gone out and sold himself a bit more than he did...Bellew sells a fight” said Hobson.
"Tony didn't beaten the calibre of fighters that Clinton Woods did, but he sold himself and is an entertainer, and I respect him a lot.
"Tony had a go but came up short against the top class; whereas Clinton beat top class fighters like Glen Johnson and Julio Gonzalez.
"I'd love to have made Clinton against Tony, it would have been a big fight, because Tony would have made it one."
Woods agrees, largely, with Hobson's viewpoint.
"I suppose he's right, if you are not a talker - you are not a talker, and I wasn't." said Woods, 46.
"When you see these fighters who seem to hate each other before they fight - and then are best mates afterwards...that's not me.
"If I hate someone it is for real, not made up. I feel like punching them on the nose!
"I like Tony but if you look at the calibre of opponents that I beat, they are better than the ones that he beat.
"He only fought David Haye when Haye was washed up."
Woods, who runs a gym in Westfield, was world champion until American Antonio Tarver took his title in 2008 in Tampa.
The son of Sheffield bowed out with a record of 42 wins, (25 KOs) five losses and one draw.
Bellew, a frequent contributor on TV from ringside, enjoyed a 30 wins three losses and one draw. His defeat, last year, by Oleksandr Usyk at Manchester, ended his ring career.