ghd Platinum+ Smart Hair Straightener offers 2X more colour protection

There are hair straighteners, and then there are ghd hair straighteners. The ghd Platinum+ Smart Hair Straightener & Styler is one of the brand’s premium tools, combining its predictive technology with ultra-zone heat control to create smooth styles while helping protect colour vibrancy.

For anyone who regularly colours, highlights or bleaches their hair, the focus on colour protection is one of the biggest reasons I’d be interested in the ghd Platinum+.

The smart technology is designed to monitor the heat across the plates as you style, adjusting the power according to your hair and styling speed. ghd says its predictive technology monitors heat 250 times per second, maintaining an optimum styling temperature of 185°C.

That is quite different from simply reaching for a straightener, turning it on and repeatedly going over the same section of hair.

I have a hairdressing background, so heat control is something I naturally pay attention to when looking at styling tools. More heat does not automatically mean better results, particularly when you are regularly styling colour-treated hair.

The ghd Platinum+ has been designed around that idea, using its ultra-zone technology to maintain a consistent 185°C temperature across the plates.

ghd claims the Platinum+ offers 2X more colour protection compared with a styler working at 230°C, making it particularly interesting for anyone trying to keep their salon colour looking vibrant between appointments.

It is also not limited to creating poker-straight hair. The rounded barrel and floating plates mean you can use the Platinum+ to create sleek lengths, soft waves and curls, so it is more of an all-round styling tool.

The plates are coated for a smooth glide through the hair, while the wishbone hinge helps keep them aligned as you style. ghd also claims the Platinum+ can deliver up to 75% more shine compared with naturally dried hair.

I also like the practical details. There is a 2.7m swivel cord, universal voltage for travelling and an automatic sleep mode that switches the straightener off after 30 minutes of inactivity.

The ghd Platinum+ Smart Hair Straightener is designed for dry hair, so it is not a wet-to-dry tool, but that makes sense if you are looking for a dedicated styling device rather than something designed to replace your hairdryer.

It is definitely an investment, but this is ghd's premium Platinum+ model rather than an entry-level pair of straighteners. If you are someone who spends money maintaining your hair colour, the added focus on heat control and colour protection makes the technology particularly interesting.

And with 229 customer ratings currently showing on Amazon, alongside an Amazon's Choice badge and more than 300 bought in the past month, it is clearly attracting plenty of attention.

For me, the appeal is that the ghd Platinum+ is designed to do more than simply straighten hair. It combines smart heat technology with versatile styling, while putting colour protection firmly at the centre of the design.

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