PARIS? Milan? London? Pfft – soo last season, darling.
Sheffield is set to put the world’s fashion capitals in the shade this summer with its first ever city centre outdoor catwalk show.
World famous labels such as Ted Baker, Dior and La Senza will be shown off by professional models on a specially-built walkway in The Moor.
The thoroughfare’s market units will be transformed with hundreds of drapes, mirror balls and glam lighting for the £5,000 show – which it is hoped will bring 2,000 fashion fans into the city centre.
South Yorkshire, it seems, is the new black.
And, although Kate Moss or Lily Cole might not be booked to appear, organisers insist it’s going to be a mighty fine party.
“This is about creating a vibe in The Moor and bringing people back down here and showing them what Sheffield, as a shopping venue, has to offer,” says organiser Sandra Barley.
Or, in other words, sticking one up to Leeds and Meadowhall?
“Well...Sheffield – particularly The Moor – is often overlooked by people because they don’t realise what great shops we have here,” says Sandra diplomatically. “Events like this can really put a venue on the map.”
That event, then, will also include fashion workshops, make-up schools, makeover sessions and, in between the modelling, performances by local dance and drama schools.
It is being funded by Scottish Widows, current managers of The Moor, with the latest fashions being provided by high street favourites Debenhams, Next, Atkinsons, Peacocks and Dorothy Perkins. Ten different models from Sheffield international agency Glam Productions will strut their stuff.
It all builds on the success of similar but far scaled down shows which have been held in Plug nightclub, in Matilda Street, for the last four years.
“They’ve always been really successful for the stores involved and have raised £16,000 for Weston Park Cancer Appeal,” says Sandra, Scottish Widows’ centre liaison manager for The Moor. “And because of that we thought we can really expand on it.
“We don’t think anyone has ever done anything quite like this in the city centre before, and it seemed the opportunity was there to build on what we’ve done in previous years and create something far bigger and better – and raise even more for Weston Park.
“Will it become an annual event? If it’s a success, I don’t see why not.”