FANS have long said Sheffield band The Crookes are a stylish bunch – and it seems international fashion label Burberry agrees.
The clothing giant has been so impressed by the group’s sound, bosses agreed to fund and direct a new video and kit them out for it.
The four-piece – George Waite, Alex Saunders, Daniel Hopewell and Russell Bates who all live together in Abbeydale Road – were also whisked to London Fashion Week for a series of catwalk shows.
“It’s really exciting,” says Daniel, the 23-year-old guitarist. “Hopefully it can introduce us to a new audience.”
The video – a version of the song Yes, Yes We’re Magicians – is one of just eight featured on Burberry’s website, which is visited by thousands of shoppers each day.
And if the setting seems a little familiar, it is. It was recorded in the Botanical Gardens in December.
“It was the coldest day of the year,” says Daniel. “We were frozen but we love it there. We go a lot.”
Now The Crookes – named after the city suburb where they once lived – are set to release debut album Chasing After Ghosts on March 21.
They play Queen’s Social Club, in Queen’s Road, on April 16.