Female cycling is booming in Sheffield according to a city store which is promoting riding for women.
Staff at the Giant Store, on Queens Road, Highfield, say they are delighted with the rising interest in the sport from women, who made up a third of the shop’s customers last year.
The increase is being put down Sheffield hosting a stage of last summer’s Tour de France and a growing awareness of the social side of riding, as well as the health benefits.
Andy Liversidge, manager of the Giant Store, said: “Female cyclists are part of a massive and ever growing market, you cannot ignore that.
“I had a strong insight into what vast numbers of women wanted from a local bike shop before opening and there was an obvious lack of out of hours activities.”
Female cyclists are also being supported and encouraged by organisers of the Tour De Yorkshire race, with their women’s-only Cycletta Sportive - a 50 kilometre ride from Wakefield to Leeds.The event is The event is part of the three day cycling challenge in May and allows women to ride along the race route before the professionals do.
Lara Thornton, media manager at Tour De Yorkshire and a member of Selby cycling club, has experienced the benefits of cycling first hand, meeting new friends and people from all walks of life.
She said: “We are running the women’s-only Cycletta to reduce competitiveness and pressure which may put women off cycling.
“It is designed to be friendlier and more achievable so women can become more involved and feel more enthusiastic about riding.”
The Cycletta Sportive is on Sunday, May 3. Register at letour.yorkshire.com