Lane7 was last month announced as the newest signing for The Moor, where the latest phase of a major regeneration is due to get underway shortly.
The upmarket venue will include include a bar, pool tables, retro gaming arcades, karaoke and ping pong alongside 10-pin bowling, it was promised, with the news quickly generating a buzz.
He claims it could become the firm's 'flagship' attraction, with a restaurant, indoor golf and pop-up features like a racing simulator also part of his vision.
The finer details have yet to be confirmed, but he expects it to have at least 10 lanes and hopes it will open next year.
"This is a great space and we really like what's happening on The Moor and in Sheffield city centre in general, where there's a lot of development already happening or in the pipeline.
"I think the people of Sheffield will be really impressed by what their city's going to become, and we're excited to be a part of that.
That's true of the restaurant, where he says a decision about the style of food will be taken nearer the opening date, based on what culinary hole most needs filling locally.
"Our creative team are really excited about what they can do with this site. It's a really good unit which will lend itself to a fantastic fit-out," said Mr Wilks.
Lane7 will be joined on The Moor by fashion retailer Next, which is set to take over the vacant BHS store. H&M and New Look have also signed up to take over units in the third phase of the shopping parade's regeneration opposite The Light Cinema and Debenhams.
Gap, meanwhile, is due to open next month in an empty unit beneath the cinema.
Demolition and refurbishment of the block at the top of The Moor is due to begin this summer, with new occupiers expected to begin trading next year.