Watch the video Sheffield hopes will bring Channel 4 to the city
This is the video which council bosses hope will bring broadcaster Channel 4 to Sheffield.
The city formally declared its intentions at a launch event yesterday as politicians submitted the bid to the broadcaster and revealed both Park Hill flats or the city's 'digital campus' as potential new homes for the national broadcaster.
"Sheffield is coming together with the creative and digital industries to show Channel 4 what the city has to offer," said Councillor Mazher Iqbal, cabinet member for business and investment on Sheffield City Council.
"We’re saying to Channel 4 if you were a city you would be Sheffield. The city’s creative industries quarter is going from strength to strength - it’s just buzzing with activity. This isn’t just about the here and now - it’s about the future."