This is Sheffield MP and former Liberal Democrat leader Nick Clegg making a bizarre remake of a Carly Rae Jepsen pop video - in an attempt to go viral and win votes.
The Sheffield Hallam MP reportedly spent £8,000 filming the clip in the run-up to the 2015 General Election - but the project was ditched and the footage unseen - until now.
The ex-Lib Dem leader hammed it up playing Tom Hanks' role in the I Really Like You video - but the film never saw the light of day.
But where Hanks is shown walking through the streets of New York, the Lib Dem video replaced the Big Apple with Gravesend in Kent.
Behind the scenes images and footage emerged at the time of Mr Clegg during the clip's production.
But the purpose of the video was unknown until it was revealed by The Times this morning.
The short film was intended to show the party was "fun", but it contained no references to Lib Dem policies.
An insider is reported as telling the newspaper it "made no sense".
When the pictures emerged, many raised eyebrows at Mr Clegg's decision to wear thick leather gloves and a camel coloured coat while filming a party broadcast.
But he was apeing Tom Hanks' style in Canadian pop singer Jepsen's hit video.
A senior Lib Dem source reportedly told the Times Mr Clegg thought at the end of the day's fiming: "Why the f*** did I do that?"
He is not the first Sheffield politician and Lib Dem to be caught up in making a dodgy music video.
Lord Scriven, in his younger days as leader of Sheffield City Council, appeared in a music video advertising Mercure Hotels.
The peer sang and danced in a remake of Lou Reed's Perfect Day, in which he portrays an exhausted businessman who arrives at the hotel, just yards from the city's Town Hall, complaining he's had a "hectic day."