Bookmakers have slashed the odds on Sheffield firefighters having a number one Christmas record.
Firefighters and 999 operators joined forces with popular Sheffield band, the Everly Pregnant Brothers, to star in a video for the group's Chip Pan song - a parody version of Kings of Leon's Sex on Fire hit.
It tells the cautionary tale of a man who sets his house alight after a night out drinking - which fire officers hope will raise public awareness of one of the biggest causes of kitchen blazes.
With over 500,000 views on You Tube, hopes are rising that it could reach number one in the charts.
The 25-to-one shots are now above early favourites Cliff Richard and The Pogues in the chase for the coveted festive number one spot.
William Hill spokesman Rupert Adams said: “Every now and then you come across a song that should have no chance but this is great fun and ticks many boxes. We have already slashed the odds from 50/1 to 25/1 and this could be one of the greatest shocks in chart history.”
Assistant Chief Fire Officer Martin Blunden, said: “Chip pan fires are no joke and we attend dozens of serious house fires caused by unattended cooking every year- but sometimes there’s a place for trying to get an important safety message across in a slightly different way, which is why we teamed up with Everly Pregnant Brothers.
“We’re going for Christmas number one to remind people that tens of thousands of firefighters and other emergency services staff across the country will be working this Christmas Day to keep you safe, including red watch firefighters and control staff who helped to make this video.
“The fire service’s ethos is all about helping the most vulnerable people in our communities, so it’s also fitting that the record is raising money for Shelter and Age UK, both of whom are fantastic causes important partners of ours.”
The ‘Chip Pan’ track is available to pre-order on iTunes, Google Play Music, Amazon, Spotify and Deezer. But to give the song the best chance of reaching number one when the official Christmas chart is released, the public are asked to only download the song after 16 December.