Police are hunting a man armed with a gun who threatened staff in a newsagents before stealing cash.
He struck at Basegreen News in Jaunty Way, Basegreen, yesterday afternoon - leading police chiefs to deploy armed police to the estate to try to track down the culprit and the weapon.
A South Yorkshire Police spokesman said: “Police are carrying out enquiries following a reported armed robbery at a newsagents in the Basegreen area of Sheffield.
“At around 12.10pm yesterday it is reported that a man with his face covered entered Basegreen News in Jaunty Way.
“The man is alleged to have threatened staff with what is believed to be a gun, demanding money.
“An amount of cash was taken before the suspect ran from the store in the direction of Jaunty Way.
“Nobody was injured during the incident.
“Did you see anything suspicious in the area yesterday afternoon? Did you witness the robbery?
“If you have any information that could help officers, call 101.”
Crimestoppers can also be contacted on 0800 555111.