VIDEO: Cineworld Sheffield welcomes new IMAX with laser

A Sheffield cinema has taken delivery of the latest blockbuster in movie technology.
Cineworld Sheffield takes delivery of the new IMAX with laser projectors.Cineworld Sheffield takes delivery of the new IMAX with laser projectors.
Cineworld Sheffield takes delivery of the new IMAX with laser projectors.

Cineworld in Sheffield will be one of only a handful of venues in the world to house IMAX with laser – a new system which will provide audiences with the sharpest, brightest and most vivid digital images ever, combined with enhanced audio.

Two giant IMAX digital projectors were too big to carry up the stairs at the venue in Valley Centertainment, so they had to be lifted by crane to the roof yesterday to their new home in a projection corridor at the top of the building.

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Cineworld Sheffield takes delivery of the new IMAX with laser projectors.Cineworld Sheffield takes delivery of the new IMAX with laser projectors.
Cineworld Sheffield takes delivery of the new IMAX with laser projectors.

The installation comprises a curved screen measuring a whopping 12.92m by 23.91m – taller than two double decker buses – and will house 548 seats for 2D screenings and 460 seats for 3D screenings.

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The IMAX with laser auditorium opens on October 26 and will showcase the latest blockbusters such as SPECTRE and Star Wars: The Force Awakens.

It will make the venue the first Cineworld in the UK and one of the few cinemas in the world to have the

Cineworld Sheffield takes delivery of the new IMAX with laser projectors.Cineworld Sheffield takes delivery of the new IMAX with laser projectors.
Cineworld Sheffield takes delivery of the new IMAX with laser projectors.

new technology.

Cineworld’s general manager Karen Godfrey said: “It’s fantastic to be able to offer the people of Sheffield the very best IMAX experience.

“We are always looking at the latest innovations in technology. We can’t wait to share these enhanced cinema experience with our customers.”

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IMAX with laser is part of a major refurbishment at the cinema, which also includes a new 140-seat 4DX screen that will deliver high-tech motion seats and special effects such as wind, fog, bubbles, water, rain and scents.

Cineworld Sheffield takes delivery of the new IMAX with laser projectors.Cineworld Sheffield takes delivery of the new IMAX with laser projectors.
Cineworld Sheffield takes delivery of the new IMAX with laser projectors.

The cinema will also have a new-look foyer, concession stand, bar, satellite concession stand and 20 refurbished screens.

- The IMAX with laser screen is only the second in the country and will be one of only nine cinemas in the world to offer the technology by the end of 2015

- Cineworld Sheffield is one of just 1000 IMAX cinemas in the world

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- The 4DX screen will be only the second in the country, the other being at Cineworld Milton Keynes

- Cineworld in Sheffield will be the only venue in the UK where you can watch a film in both IMAX with laser and 4DX