THEY’VE been selling Christmas toys at Atkinsons in Sheffield since Santa was a lad.
And as the big day approaches this time around there’s still plenty of excitement to be found at the store on the Moor.
With the festive shopping season hotting up The Star decided to hit the town and find out what youngsters have put on their wish lists for Santa this year - and what are the big sellers.
Abi, Martha and Fin Logan travelled from their home in Banner Cross with grandma Dot Oldale, so they could choose the toys they will be putting on their list for Father Christmas.
Abi, aged eight, said: “I really want a Rubik’s Cube. I’ve never done one before but it looks great fun.”
Meanwhile her sister Martha, five, wanted something very specific. Or maybe not.
“I want a Dancing Daisy doll,” she said. “But I like all dolls really.”
Finn, aged three, said: “I want Santa to bring me Buzz Lightyear and Woody from Toy Story. I’ve watched the film 100 times.”
Birley Community School Pupil Luke Brailsford, aged 12, from Gleadless, was in the shop with his gran Kath.
He had his heart struck on something a little more robust.
“I want a Caterpillar Grader, that’s like a digger, not a real caterpillar.”
It’s not just the children who are excited - toy department manager Josh Savage - is as chuffed as a kid in a sweet shop.
Josh, aged 20, and from Barnsley, just loves Christmas.
And with a little one himself - baby Ethan aged just four months - this Christmas will probably be his most exciting to date.
With a smile as wide as the Wicker Arches it’s clear to see being chosen for such an important job at Sheffield’s oldest independent department store means a lot.
And it’s equally plain to see customers - young and not so young - appreciate his enthusiasm and expert advice.
He said: “With so many toys to choose from it’s hard to resist playing with them myself.
“I just love this job - especially at this time of the year. Seeing the children’s excitement is brilliant.”
Toy fashions change and Josh certainly knows what’s hot and what’s not.
“This year Lego sets are very popular with the boys.
“The sets cost between £31.99 and £135 but we did sell a Lego Robot set for £200.
“For the girls it’s all about the Hello Kitty Dolls priced from £4 to almost £50.
“And, as always, Fisher Price toys are proving popular for the younger ones.”
Josh says that when it comes to us older kids we still go for good old traditional favourites.
“Jigsaws are selling really well this year, especially to our older customers.”
As for Josh, what does he want for Christmas?
“I’d quite like to wake up to a Scalextric on Christmas morning,” he said.
“I have hinted to my other half, I just hope she picked up on what I was trying to tell her.”