One of the the country's best known beauty brands has opened as new store at Meadowhall.
Urban Decay opened for business today and is the brand's fourth boutique to open in the UK.
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An spokesperson said: "Urban Decay is beauty with an edge.
"It is feminine, dangerous and fun - appealing to anyone who relishes their individuality and dares to express it.
"From brazen shade names and an insane range of colours to innovative (and ultra-long lasting) products, we have an endless array of high-performance cosmetics that include best-selling palettes, unique eye makeup, high performance foundations, primers and setting sprays that give makeup serious staying power."
The new Urban Decay boutique is located at 35 The Arcade.