There was a McFlurry of community activity as McDonald’s crews took to Sheffield’s streets for a mass clean-up effort.
Staff volunteers from five of the fast food giant’s Sheffield restaurants helped pick up more than 40 bags of rubbish along Penistone Road.
The joint day of action between the firm and Veolia Environmental Services and Keep Britain Tidy targeted the road after issues with a build up of trash.
The action follows The Star’s report on rubbish which has blighted parts of the city.
Extra council staff were drafted in to tackle a growing problem of fly-tipping, rubbish and litter in Page Hall after repeated complaints from fed-up residents.
Since McDonald’s began supporting the ‘Love Where You Live’ campaign, more than 1,000 events and activity days have been organised by staff.
Gavin Murray, business manager at McDonald’s High Street, said: “It’s looked awful for months and, as a Hillsborough resident driving past it every day, reminds me more of a Third World country than a progressive city.
“It was great to see everyone come together to take action against the eyesore that had developed along Penistone Road, and I’d like to thank everyone involved for all their hard work.
“We as a business understand the important role we play in making the area a better place.
“Whilst in the first instance we are keen to actively discourage littering, community events like this one help make a big impact on the local area.
“When local businesses like mine and community members work together we are able to achieve so much more and this event is a perfect example of this.”