Sheffield was today urged to wage war on litter and spruce up our streets.
The Clean Sheffield campaign has a simple message: “If you see litter on the floor, don’t just walk past it, pick it up and bin it.”
The campaign – launched by the council and backed by The Star – aims to encourage residents and businesses to take pride in their community and celebrate residents and groups who work hard to keep their streets clean.
Coun Bryan Lodge, the council’s cabinet member for the environment, also sent a strong message to those who drop litter on the ground.
“We want to make it quite clear to those who do persist in their actions, we as a city will not accept this and we will use all the powers available to us to prosecute them for their actions,” he warned.
Coun Lodge added: “The Clean Sheffield campaign, aims to encourage residents and businesses to all take pride in their community and not drop litter on the floor. You don’t need to be part of an organised group to do your part. If you see litter on the floor then don’t just walk past it, pick it up and bin it.
“The Clean Sheffield campaign will celebrate those residents and groups who do work hard and also encourage others to do their bit. ”
Working hand-in-hand with the council on the war on litterbugs fly-tippers is Amey’s Streets Ahead operations manager Darren Butt.
Darren is responsible for street cleaning and grounds maintenance, which includes grass cutting, highways, drainage and winter maintenance. He admits litter is his biggest frustration – and changing people’s attitudes is one of the challenges the city faces.
“We collect over 500 tonnes of litter from the streets of Sheffield each month because people haven’t taken pride in the city,” Darren said.
“One of the most challenging things about this is changing people’s behaviour.
“I’m looking forward to seeing if we can change the current litter culture and make Sheffield an even greater place to live.”
Sheffield residents have backed the campaign.
Julie Child-Cavill, aged 41, of Woodthorpe, said: “Litter is worse in the city centre. Parents let their kids throw it everywhere.
“I know there are more enforcers around now though as a friend of mine got fined recently. People should just put it in the bin. It’s not hard. I also don’t think there’s enough bins outside of the city centre.”
Catherine Haw, 45, of Lowedges, added: “I think it is the worst in the city centre. It does depend when you come into town but it’s often after big events that bring in a lot of people when it can look terrible.
“There are always lots of fast food wrappers that people don’t seem to pick up.”
Grenoside pensioner Ken Brack, 85, said he picks up litter near his home on a regular basis.
He said: “My problem is, I live on this lane, and the litter I pick up has come from out of car windows. Every time I walk down to the bus I have to do a litter pick.
“I could say the council should do it but they can’t do it. They can’t afford to go down every road. And I think if every one did a bit of litter picking and tidying we’d all be better off.”
Jangeer Khan, 52, of Page Hall, said it was wrong the council has to spend so much money to clean up the city.
“It’s not worth tax payers’ money, there just shouldn’t be so much litter anyway. People should realise they shouldn’t drop their rubbish, it only takes two minutes to put it in the bin. Although it’s well spent to keep the streets nice and clean, but it could go to other causes.”
Helen Boddie, 26, of Ecclesall, said the amount of litter differed depending on what time of day it was.
She said: “On a night out it’s pretty disgusting – there’s rubbish everywhere and it’s pretty bad. In the daytime, I don’t think it’s that bad. I think it’s quite clean in the day.
“There’s only so much the council can do, it’s just the idiots that throw it around. But then how do you stop the idiots?”
Batricia Smallpiece, 56, of Wincobank, said the situation in Sheffield is improving.
“Litter in the city is disgusting, but it has got a lot better compared to what it was. So that’s an improvement,” she said.
Amy Dabinett, 26, of Crookes, said Sheffield fared better than other northern cities.
“I don’t think litter is too bad in Sheffield,” she said.
“When you come on a night out it’s pretty bad, especially around West Street. But I think its pretty good for a city. It’s better than Manchester, I was just there recently and it seemed quite grimy.”