SOUTH Yorkshire transport bosses want to persuade young people not to learn to drive and get the bus, tram or train instead.
A bid has been made for a share of £40 million from a Government scheme to promote public transport around the country.
South Yorkshire Passenger Transport Executive is one of 73 organisations to apply for the cash.
The executive, which oversees public transport in South Yorkshire, wants to target young people before they become part of the ‘car culture’.
The project is part of a scheme to improve usage of public transport in 10 target areas where services are poor and residents are more reliant on cars.
The areas identified for the proposed scheme in South Yorkshire include Barnsley, Rotherham and Doncaster town centres.
Other areas targetted are Blackburn Valley and the Don Valley in Sheffield, plus Maltby, the Dearne Valley around Goldthorpe, Woodlands and Skellow in Doncaster, and Conisbrough and Mexborough.
Plans also involve ‘traffic management’ schemes to give buses priority over cars.
A report to the South Yorkshire Integrated Transport Authority said: “A shift to more sustainable commuting patterns will improve the city region’s competitiveness.”
As well as using public transport, people in the target areas would also be encouraged to walk or cycle.
Grants would be available for companies to set up bike parking areas at offices and factories.
A car-sharing database is also proposed, which would make it easier for people to find potential car-share partners.
South Yorkshire’s funding bid is being made to the Government’s Local Sustainable Transport Fund.