A thought-proviking new awanress campaign to help people in South Yorkshire ‘Spot Cancer Sooner’ is being launched by Cancer Research UK.
Designed to show how easy it is for people to ignore changes in their body, the ad shows a ‘lump’ in a road gradually getting bigger while passing office workers, mums, cyclists and road cleaners seem oblivious to the change and the disruption it causes.
Eventually the bump becomes so big that people have to walk around it, but still ignore it. Finally somebody acknowledges its presence, while a voiceover says: “It’s easy to ignore something, especially when we’re busy, but spotting cancer sooner could save your life.”
Every year, around 28,400 people in Yorkshire and The Humber are given the devastating news that they have cancer, but - according to Cancer Research UK - survival for some of the most common types of cancer is known to be more than three times higher when the disease is diagnosed in its earlier stages.
The campaign, which runs throughout November, also features billboard adverts which will be on display throughout the region.
Nicki Embleton, Cancer Research UK spokesperson for South Yorkshire, said: ‘The Spot Cancer Sooner’ campaign encourages people to reflect on their own behaviour and empowers them to be more in touch with what’s normal for their bodies. This means that they will be more likely to notice changes and take action.
“We hope that the TV ad will prompt anyone who notices an unusual or persistent change to their body to go and see their GP - even if it doesn’t seem serious.
“There are many possible signs of cancer; it’s not just about lumps. What our new campaign aims to bring home to people is that it’s good to be aware of any changes to their bodies and to get them checked out as soon as possible.”
Visit www.cruk.org/spotcancersooner for details.