South Yorkshire’s biggest bus company is urging customers to join a scheme to support charity Macmillan Cancer Support.
First, which runs buses in Sheffield, Doncaster and Rotherham, is offering to donate £1 to the charity for every extra journey made during Catch The Bus Week, which begins today.
Passengers are being asked to register any extra bus journeys they take on top of their normal use at the First website, www.firstgroup.com.
First aims to raise £20,000 through the initiative, which is running across the country.
Simon Pearson, commercial director for First in north England, said: “We wanted to do something a little bit different to encourage people to use the bus during Catch the Bus Week.
“So, if customers use the bus more than they would normally next week, we want them to register those extra journeys with us online so we can donate £1 to Macmillan.
“We’ll also give customers the chance to tell us which local charity should benefit from a local donation.
“Across the UK, we’re hoping to raise about £20,000 for Macmillan as a result of Catch the Bus Week.
“ With the help of our customers, I’m sure First can make a significant contribution to that fundraising target.”
Sally Hill, of Macmillan, said: “This is a fantastic initiative.
“It offers First customers the chance to raise money that will help Macmillan continue to provide practical, emotional, financial and medical support to people affected by cancer.”
Catch The Bus Week has been backed by Transport Minister Norman Baker, who said: “Surveys show the vast majority of people who use the bus are satisfied with their experience.
“The challenge is to get more of the population to give buses a go, which is why this campaign is so important.”
As well as helping Macmillan over the coming week, First South Yorkshire passengers will also be able to take part in an X Factor-style vote on First’s website to decide which organisation should benefit from extra donations.
Worthy causes nominated include Sheffield Hospital Giggle Doctors, Cardiac Risk in the Young and Doncaster Wheatley Wanderers Junior Football Club.