The design has been revealed and paying homage to the club's, is almost identical to that used in the 50s.
This coming Friday marks the one year anniversary since the Thai businessman took over the running of Sheffield Wednesday from outgoing chairman Milan Mandaric and Chansiri has chosen this crest personally, to be used from next season.
Chansiri said in a statement on the club's website: "The year of 2016 marks my first full year as chairman of our great club and to commemorate this landmark, I am extremely proud to unveil the new crest that will herald a new beginning for Sheffield Wednesday."Since taking over the club, I have enjoyed many conversations on the crest with supporters across all age groups and it soon became clear that a new crest would be better received were it in keeping with our heritage.
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"Having studied at length the rich traditions of the club, the crest that stood out to me in every way was the first official design of the 1950s and I am fascinated by the fact it was never actually used on the team’s shirts."Therefore this vision was always in the forefront of my thoughts during the long, thorough and diligent design process."Many hours, days and weeks were devoted to this project and I trust that our supporters will be as excited at the end result as I am."I look forward with great anticipation to the new crest becoming synonymous with my chairmanship of Sheffield Wednesday."The club's badge in its current form has been in place since 1999, when it went back to the stylised Owl first introduced in the early 70s. In between, a traditional badge had been on Wednesday shirts, brought in in 1995, which had been a nod to the original design and one which has now been taken up by the current set-up.
The Latin motto at the bottom of the crest, Consilio et animis translates as "By wisdom and courage."
The crest will be phased in soon, around the club, and will go on next season's shirts