Some Owls supporters hoping to get their hands on the club's new kit at today's Owls in the Park will have to wait a little longer - or fork out £99 for a special fit shirt.
The club's 2018/19 kit was due to go on sale today as part of the celebrations in Hillsborough Park but only infants, ladies and the limited edition Pro-Fit - the same as the players will wear and priced at £99 - will be the only shirts available.
Wednesday released a statement last night stating the club would have a 'soft launch' of the new kit, which has seen the Owls return to their famous blue and white stripes.
The statement said: "Following the unveiling of Wednesday’s home kit for the 2018/19 season, Owls in the Park 2018 will be preceded by a soft launch of the striking strip on Sunday morning.
"With the Owls’ community fun day taking place earlier than normal on the first day of July, we were committed to revealing the kit alongside one of our most engaging days of the calendar year.
"So from 10am in the Owls Megastore, the blue and white striped replica shirt will be showcased to supporters from the infant range, juniors, men’s and ladies through to the Pro-Fit kit to be worn by the players next term.
"The Pro-Fit kit is manufactured from superior moist management fabric featuring EVAPOR8 technology laser cut for improved athlete fit.
"Infants shirts up to four years and the ladies version can be purchased on Sunday to mark our family fun event, with prices ranging from £35 to £59.
"The limited edition Pro-Fit shirt, as worn by the players during the photo shoot at Hillsborough on Friday, will be available for a one-off price of £99 at the Megastore."
The club has yet to give any details as to why the men's shirts have not gone on sale at the Megastore.
Owls fans weren't able to get their hands on last season's kit until September - more than six weeks after the start of the 2017/18 campaign.