Ramsdens, a company specialising in foreign currency exchange and jewellery retail, will replace Teletext Holidays across the front of the Championship club’s jerseys after signing a one year agreement for an undisclosed six figure sum.
Paul Reeves, United’s head of commercial, confirmed the deal could be extended for a further 12 months.
Ramsdens chief cxecutive Peter Kenyon said: “We are very proud of this new partnership.
“Sheffield is a huge city where football is very much part of the local community.
“That, coupled with the continued development of the city, made this a really exciting opportunity to explore.”
“We have worked extremely hard to secure this new commercial partnership,” Reeves added. “Ramsdens is a business that has seen significant growth over recent years and matches the club with their ambitious plans for the future. We look forward to developing a successful relationship with Peter and his team.”