Sheffield taxi drivers are offering foodbank users a free trip to the seaside and a free meal.
They have offered to take users of the S2 foodbank in Manor and Park Hill to Cleethorpes on Sunday, August 16.
Members of the public have started donating to help fund the trip, with over £650 raised so far.
A team of 16 drivers have volunteered to drive families to the coast, with 70 spaces available.
Families will be treated to a fish and chip lunch in Cleethorpes and children will be provided with buckets and spades.
The hope is that children will receive spending money for rides and souvenirs.
Any extra money left over will be donated to the foodbank.
To donate visit http://www.gofundme.com/zgy3ys