Sheffield students reduce rubbish by a third

Anti littering sign competition
Anti littering sign competition
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Sheffield’s steel is stainless – so let’s get our streets looking that way too.

That was the message from campaigners as ambitious plans for a 30 per cent reduction in litter dropped across the city were unveiled.

Anti littering sign competition

Anti littering sign competition

Brand new road signs designed by a competition-winning college student are set to grace the gateway to Sheffield in the coming weeks as part of Sheffield Council and Streets Ahead contractor Amey’s latest drive.

The council launched a contest asking young people from Sheffield College to come up with a new poster to deliver the anti-litter ethos to motorists entering the city.

A wealth of entries – from cute and quirky to hard-hitting – were submitted, but it was first year design student Kane Green, aged 17, who came out on top.

His poster, which bears the slogan ‘Stainless Sheffield – Keep it Clean’ draws on the city’s rich industrial heritage in a bid to instil pride in pavements.

It is being made into a real-life road sign this week.

Kane, of Arbourthorne, who also scooped a £500 prize funded by Amey, said: “Sheffield has made steel for years and I wanted to incorporate that. It will be good to see the sign and be able to say ‘I did that’.”

Sheffield College Principal Julie Byrne said: “It has been a great opportunity for students to get involved with the campaign to keep the Sheffield we live in and love clean and tidy.”

Coun Jack Scott, cabinet member for the environment, said: “At the moment there isn’t a lot of signage coming in to Sheffield and we wanted to find a way to engage young people in the campaign.”

The new signs are the first step in a three-year-long campaign to reduce litter on Sheffield’s streets and pavements.